FIBRE OF DOING - 2024
A social media campaign designed to advocate for increased education and discourse on regenrative farming and the burning of wool in the UK. This connective social media platform aims to appeal to younger audiences and connect British wool producers directly to new opportunities.
Instagram
Short Film
A short film was created in collaboration with a British wool farm where fibre producers were able to directly narrate their experience with the wool burning crisis and urge for more responsible textile consumption. Complete film available here.